FINANCIAL PAID SOCIAL

As the Art Director for Paid Media, I was responsible for creating all the social media advertisements. I typically started by designing them in the feed size format (1200x1200). Once these designs were approved and passed through compliance and the banks, I resized all of them to the story size format (1920x1080). This allowed the marketing team to use the ads in either size, as per their request. Most of these designs were a collaborative effort with my copywriter, and we worked together through remote working sessions.

A primary focus in selecting the photos was to achieve a UGC (User-Generated Content) style that didn't look overly staged. Given that loans are emotionally significant and bring substantial benefits to individuals, this authentic feel was crucial.